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Compare Populations

You can compare any number of your populations to any number of your partner’s populations.

  • Select your Population or Populations
  • Select a partner with whom you want to compare data
    • To select multiple partners for comparison, click on the “+” icon to the right to add another partner
  • Select your partner’s population(s)
  • Click “Update Comparison” to view the overlap between your populations

Some common use cases for population comparison:

  • See which partner has the highest overlap with your leads “All Partners” is automatically selected, so just select your population of leads and click “Update Comparison”.

  • Compare your leads to a partner’s accounts Select your population of leads, then select a partner and choose their population of accounts and click “Update Comparison”.